Search engine optimization (SEO) focuses on the keywords customers type into the search box to find your business. There are two categories of keywords: product and informational. If you own an eCommerce site selling tennis shoes, it’s important to optimize the pages around both types of keywords. By using the right techniques, you can boost your visibility and increase sales. Here are some strategies to boost visibility:* Use rich results and Knowledge Panels to make your website more visible to users.
* Write good content. Search engines love text, so make sure your website has high-quality content. When writing for your website, create lots of unique content. Also, be sure to keep an eye on Google metrics. This will help you generate new momentum for your keyword phrases. For example, write a meta description for your website. This text is displayed below the title in search results. It should tell people what the page is about. By adding an attractive, relevant, and interesting meta description, your website will get the attention of search engines.
Ensure your website has useful content. Search engines love text. If your website is not making use of it, visitors won’t find it. It’s important to make sure your content contains a good amount of information. A lot of research can help you with SEO. If you’re unsure of what content to write about, check out the tips below. They’ll help you achieve your goals. You’ll also get the results you’re looking for!